GOLDCAST THANKSGIVING CAMPAIGN
Create a warm, Thanksgiving-themed landing page and branding that encourages customers & prospects to give kudos to colleagues!
Client:
Goldcast
Services:
Branding, Landing Page
The Challenge:
Create a warm, Thanksgiving-themed landing page that encourages customers & prospects to: Submit a written “Kudos” message (primary action) — quick and low-friction. The goal is to celebrate our customers while promoting Agentic Editor in an authentic, community-driven way. Theme: Warm, human, festive (think “holiday gratitude,” not corporate promo)
The Solution:
I ended up creating a bunch of festive, warm logos and branding in order for the thanksgiving campaign to be professional and festive. The landing page was based off on thanksgiving foods to promote holiday gratitude.
The Results:
Within 2 days, we received 100+ kudos cards from people wanting to appreciate colleagues. The campaign ended up being a huge success!
VARIATIONS & CONCEPTS
Testimonial
Our follow-up emails are seeing 40%+ opens and 22%+ clicks on average, with more going out next week and early December. Happy holidays!
